UPDATE: The day after I posted this, a trusty friend alerted me that WEN signs you up for repeated monthly refills automatically, unless you can find the hidden way to opt out when placing your order (I never saw that! WEN, you sneaky B). So I emailed customer service immediately to ensure that no further orders were processed and sent to me. They replied within 24 hours as promised (see their response below), and said that no further orders will be sent or charged. My skeptical instincts were right on target! I still highly recommend WEN products, but either find the part in the form to opt out when ordering, or email Guthy-Renker@crm-inet.com immediately after to cancel future orders being sent automatically. You may also buy products individually at Sephora or Amazon!
Confession: I fell in love with the WEN informercial when I first saw it a couple of years ago. I found myself saying, “Yes, Yes! YES!!” (But not nearly as inappropriately as that Herbal Essences commercial of years past) to every thing that Chaz Dean was saying. “Condition a lot!” “Shampoo and sulfates are bad!” “You only need to cleanse your hair once a week or less!” Etc. He was speaking my language. This kind of advertising may also be part of what’s made it more socially acceptable to nix shampoo and the over-stripping of beneficial scalp oils in recent years. Thank you, Chaz.
However, hard-hitting investigative curl-journalist that I am, I was immediately skeptical. First of all, it was in an infomercial on QVC. Second of all, any capitalist endeavor is going to attempt to sell you as much as possible to keep the income rolling in. This feeds the antithesis to my theory — the one that has served me well for the past decade — you only need three products for great curly hair: A top notch conditioner, a gel or some other styling product, and a cleanser. The cleanser can even be made of household ingredients, such as equal parts water and baking soda, or equal parts lemon juice and conditioner (adjust amount based on hair length). The gel can be as simple as edible Aloe Vera gel from the health food store (try it sometime — makes hair super shiny. Must be refrigerated.) Oil treatments are simply household extra-virgin olive oil and conditioner mixed together.
See? Any purchase that truly is necessary is extremely inexpensive and limited. Of course curly girls are all product enthusiasts at heart, and I finally caved when I received an amazing $29 offer for a slew of products. The thing that I was most interested in was their cleansing conditioner. I expected there to be all kinds of naughty additives, but its ingredient list is pure as Alaskan snow and contains only healthy cleansers and conditioning emollients, such as plant extracts.
So now down to the delivery and product testing time.
[As a side note, if you follow Curly Q&A you will always be notified when new products are added to the Products page, so follow me now please! You may do so with the widget to the left of this text.]
The package came pretty quickly, probably within a week or less. The first thing I noticed was how much product I was getting for $29. The next thing were the little leaflets inside. I LOVE their Quick Start Guide, which details the process of washing and conditioning your hair in the healthiest and most efficient way. I’ve embedded that for you at the bottom of this post.
I also loved that all I had to do was answer a few questions and send a photo of my curls via email to receive a free full-size sample of their pricey Sweet Almond Mint Re Moist Intensive Hair Treatment. I also got two travel size cleansing conditioners; one for my gym bag and one for my travel bag. The main product that I chose, which is seasonal and can only be purchased in limited supply in summer months, smells like heaven on Earth. I opted for the special summer cleansing conditioner in Summer Mango Coconut, and the final leaflet in the package explained that seasonal products are limited and will be replaced with another cleansing conditioner at equal value if supplies run out. The cleansing conditioner really does make my hair and scalp feel clean after I use it. As always, I rotate my conditioners, so I will probably only use this one about once every other week or less, and regular conditioners the rest of the time. I could see it becoming addictive!
[When you’re using a cleanser, always massage it into your scalp as well as raking it through your strands. The hair at the roots need the most cleansing because they’re closest to the scalp oils, and the ends get the least oil, so they need more conditioner than the roots. This is why I recommend leaving some conditioner on your ends after washing. Those with shorter hair may not notice that this is a problem.]
Possibly the best of all, which is saying a lot at this point, was the Sweet Almond Mint Replenishing Treatment Mist. I sprayed it on my hair and it was immediately glossier, easier to run my fingers through, and felt so clean.
So that brings us to the last product of note, the Anti-Frizz Styling Creme. If you’ve read my recent post on Living Proof’s styling creme, you’ll know that I’m a recent devotee to this refined breed of non-sticky products. This one seems to be made more for people who want to straighten their hair with minimal heat damage, and not so much for creating a strong enough cast over curls so that they dry frizz-free. It’s not bad in a pinch, or if you’re just lounging around the house while it dries. If you’ll be out running around in wind and what not, you’ll need something with stronger hold.
I want to stress that it’s much less expensive to buy these products in a package from the WEN web site — I only linked to the products on individual vendor web sites so that you could get closer looks. They are very affordable when sold together. Lastly, referring back to my skepticism of salesmen, the amounts that they recommend you use in the guide below are way off. I use about three-four full pumps of conditioner for my whole head. Experiment with however much it takes for all of your hair to feel like silky seaweed, this will depend on the length, texture, and how much hair you have.
Please feel free to ask any questions in the comments!